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The Alva Flat Roman Shade

10% Discount with Code "HOMELOVE"

Customize & Buy

What Do The Shade Store & Hunter Douglas Have In Common? They’re Terrified of the Alva Roman Shades, starting at $223.

Alva just re-launched its Cascade & Flat Roman Shades. Starting at $223, they're punching above their weight with features like designer-grade fabrics, noise cancellation & insulative linings, and “Cordless” control options for the ultimate in child safety. No wonder the big window treatment brands are shaking in their boots! Keep reading for the full story.

If you’re like us, you love health-conscious, high-quality home decor products. But you hate the price tags of the custom shades & blinds that provide it.

You can expect decent-quality roman shades to start at a price point of $685... all the way up to $1,300+ for designer-grade fabric roman shades! And many of these high-profile brands' products are unfairly priced, sometimes absurdly so.

Unfortunately this is the rule rather than the exception when it comes to the world of Custom Window Treatments.

Here’s why

Their secret formula? Low quality + big marketing budgets = overpriced shades & blinds.

When you buy name brand roman shades from the likes of Hunter Douglas, The Shade Store, or 3 Day Blinds, over 50% of what you pay goes to branding and marketing alone!

The majority of outdated custom workrooms are guilty of similar price inflation.

Not only that, they’ll often try to trick you by disguising a lack of quality. Common techniques include velcroing on the fabric to the front-side cutting out tons of detail work, hiding poorly-done hems, leaving altogether unsightly stitch lines and pinholes.

Sure, you can buy great custom roman shades from most of the big brands. But you pay a premium that can often be 3X or 4X of what you should be paying.

So, why hasn’t this been challenged? Why hasn't anyone decided to offer a quality product at a fair price?

Because all the big brands use this exact same strategy.

They convince you that the measurement & installation of these products is rocket science . . .

They brainwash you that a “Consultant” needs to visit your home, to properly price your product . . .

And, they share a monopoly in the market that allows all of them to drive their prices higher - at your expense.

That is, until now

Meet the Flat & Cascade Roman Shade - elegant & artfully designed.

There are more than four reasons, but let’s narrow it down to the most significant ways in which Alva’s newest Flat Roman Shades can improve your families wellbeing, all while improving your home’s natural light and make any space more captivating.

Tired of the inflated prices and vanity branding, Alva put 100% of their budget into creating the ultimate, designer-quality custom roman shades — affordable for everyone.

You’d pay $685-930 for the same quality from the likes of The Shade Store or Hunter Douglas. No wonder they’re terrified.

So, what exactly do you get for $285?

As Principal Interior Designer at R&R Interiors said, "Blown away. Fabric quality and heavy-duty construction that rivals even the best workrooms costing twice as much."

TL;DR (too long; didn't read) - A lot!

  • Masters of Linen Fabrics - Alva is proud to source materials with the exclusive Masters of Linen® certification. It is a sign of excellence for linen that is entirely made in Europe, from field to flax fiber, from yarn to linen fabric.
  • GOTS Certified Fabrics - The Global Organic Textile Standard (GOTS) is recognized as the world's leading processing standard for textiles made from organic fibers —so you can feel confident bringing Alva roman shades into your home.
  • Designer-Quality Construction - Alva is one of the few makers that still constructs roman shades with fabric wrapped headrails, considered the gold standard for shading construction. This method creates the perfect balance of finished look, and long-lasting durability.
  • Practical, Handy Features - Keeping today's families in mind, Alva Roman Shades incorporates thoughtful control options and smarter materials. This $282 Custom Roman Shade can be upgraded with “Cordless” control for outstanding child safety. Plus, add some extra convenient features like Interlining for optimal noise control & insulation; helps keep a room warm in winter and cool in summer.
  • DIY Install Ready - Our easy to use guides and videos will help you with every step of the DIY process from tips, measuring and installing and technical information about our products.

"The Flat Roman Shade represents everything we’re trying to achieve at Alva. Well-designed, designer-worthy custom roman shades at fair prices - without the vanity branding. It’s our challenge to the status quo of big brands getting away with poor quality at exorbitant prices” - Stephanie Rouzaud, Co-Founder.

So, how did they manage to make $685 quality custom roman shades...for just $223?

Alva is a family-owned company based in San Diego & Fort Lauderdale. Since 2016, their passionate team of third-generation craftswomen & men have been designing custom shades, blinds & drapes that strive to achieve two things:

1. Genuine quality loved by designers and architects.

2. Fair, affordable prices accessible for everyone.

Here’s how their brand new Flat Roman Shades manage to simultaneously meet both of these:

"No-Pushy" Salepeople mentality (saves $137) - Salespeople means costly commissions. We do not send people to your home, but offer Free support through your design journey.

“No-Showroom” mentality (saves $69) - A small team keeps costs low. That means no extra costs or inflated budgets - and cheaper window treatments for you.

Quality-first, gimmick-free design (saves $34) - Handcrafted products often come with pricey features that seem cool, but are ultimately unnecessary. Alva’s focus on the essentials keeps prices low but product quality high.

DIY Install Ready (saves $125) - Alva Roman Shades are incredibly easy to install. It usually takes about 30 minutes and all you need is a pencil, a tape measure, a step ladder and a drill with a 1/8" bit and a hex head and / or Phillips bit.

Starting today, get 10% off your order with coupon code 'HOMELOVE' at checkout


Flat Roman Shade

From $223
10% Discount with Code HOMELOVE at checkout